THE POURFORCE ADVANTAGE
PourForce connects premium spirits brands with professional field representatives exactly when and where they're needed. Our Force members become your eyes, ears, and voice in the market—without the overhead of full-time staff.
HOW IT WORKS
1. SELECT YOUR COVERAGE PLAN
Choose from our flexible market coverage options based on your brand's needs and expansion goals. Each plan includes a set number of basic and premium services per month.
2. IDENTIFY YOUR MARKETS
Deploy your Force in existing strongholds or use our network to expand into new territories. Our coverage spans major markets nationwide with new regions added regularly.
3. SCHEDULE YOUR SERVICES
Use our intuitive booking platform to schedule specific services—from account visits to staff trainings to consumer tastings—on dates that align with your campaign calendar.
4. FORCE DEPLOYMENT
We match your request with the perfect Force member based on experience, location, and availability. All Force members undergo rigorous vetting and training before representing your brand.
5. RECEIVE ACTIONABLE INTEL
Within 24 hours of completion, access detailed reports with photos, competitive intelligence, and actionable recommendations through your brand portal.
Our Services
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Account Visit
Professional assessment of your brand's presence in all on and off-premise locations, including placement, depletion rates, and strategies to improve market penetration.
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Activations
Professional execution of branded promotional events in targeted venues, designed to create memorable consumer experiences and drive trial of your products. Includes setup, product presentation, consumer engagement, and comprehensive event reporting.
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New Account Prospecting
Ran across a promising new POD? We’ll do the initial engagement with potential new on and off-premise partners in your target market.
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Staff Training
Educate bar and retail staff on your products' unique qualities, serving suggestions, and selling points.
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Tastings
Engage directly with consumers through guided sampling events to build brand awareness and drive sales.
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Distributor Ride-Alongs
We’ll accompany your distributor representatives to strengthen relationships and ensure proper brand representation.
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Event Support
Professional brand representation at industry events, consumer shows, and promotional activities.
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Custom Need
Don’T see your specific need here? Just us know and we’ll make it happen!
COMPREHENSIVE REPORTING WITH EVERY SERVICE
WHAT EVERY REPORT INCLUDES:
Visual Documentation: High-quality photos of your products in their natural habitat—on shelves, back bars, and in consumers' hands
Competitive Analysis: Side-by-side comparisons with key competitors showing placement, pricing, and promotional activity
Staff Knowledge Assessment: Evaluation of venue staff familiarity with your products and brand story
Consumer Feedback: Real-world reactions and comments from your target audience
Actionable Recommendations: Practical next steps to improve visibility, placement, and sales
REPORTING DELIVERY:
Reports delivered within 24 hours of service completion
Access through your dedicated brand portal
Easy sharing with your team and stakeholders
Historical tracking to measure improvements over time
Downloadable formats for inclusion in your presentations
Our reporting turns each field service into a strategic advantage, providing the market intelligence you need to make informed decisions about product placement, pricing, and marketing initiatives.